News & Insights

Reputation counts: assessing one of insurance’s most intangible risks

Published 03 August 2017

In this video interview Reputation Risk expert, Stuart Davies, talks brand reputation and the critical risk exposure facing many of Australia’s growing and most iconic brands.

Described as the “risk of risks”, assessing and determining the insurance response to a reputation based incident can be complex. That said, investing in an enterprise risk analysis puts even the most complex of organisations in better shape to respond to adverse media and PR related incidents that would otherwise carry significant financial and commercial impact and diminish the trust invested by clients and customers over many years.

Reputation risk often works hand-in-hand with cyber insurance and D&O. With cyber related incidents on the rise and Regulator scrutiny placing more emphasis on strict governance and compliance, having a robust risk management plan in place can help your business to move forward when the unexpected happens.

For an obligation free conversation on reputation risk or any aspect of your corporate risk program, call 1800 240 432 to speak to one of our friendly team. Alternatively, for more information visit our information page.

Want to read more? Take a look at Stuart’s recent interview with Insurance Business and our latest blog article on reputation risk.


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